Selvedge denim woven in Okayama,
crafted with a focus on depth, texture, and character.
The denim used by VU is carefully woven by a long-established mill in Okayama,
resulting in high-quality selvedge denim with a refined presence.
Okayama is not only one of Japan’s leading denim regions,
but also recognized worldwide for its craftsmanship.
Rooted in vintage denim culture,
its commitment to yarn, weaving, dyeing, and finishing
has established it as one of the most respected denim production areas globally.
At VU, we value the natural texture and depth of the material.
Our approach centers on raw denim (unwashed),
while also offering variations in washing and finishing
depending on the design and purpose of each item.
The yarn is made from a blend of cotton sourced primarily from the United States,
combined with fibers from Australia, Brazil, and Greece.
This creates a stable quality with a soft cotton touch,
while maintaining a slightly bulky, resilient core.
7-count yarn is used for the warp and 10-count for the weft,
giving the fabric a solid weight and structure,
while preserving a natural sense of volume and depth without excessive stiffness.
The irregular texture is not artificially exaggerated,
but derived from the inherent characteristics of the yarn itself.
This results in a subtle, rustic expression unique to selvedge denim.
The warp yarn is rope-dyed,
producing a deep and pure indigo tone.
Raw denim evolves over time through wear and washing,
while pre-washed pieces offer an immediate, familiar feel.
Each develops its own unique character over time.
Rather than relying on excessive processing,
our focus is on how to bring out the inherent qualities of the material.
Denim that grows with time,
and denim that fits naturally from the start.
Both are presented as choices within our collection.
Texture, surface, and weight.
Carefully balanced to ensure long-term wear,
this denim stands as one of the essential materials
supporting VU’s approach to clothing.